The image below from Harvard Business Review depicts a Customer Value calculation framework. This framework directly connects to our CLO solution (AI Agent driven CLV optimizer) at Backbase. CLO will help banks to:
- Identify High-Value Customers: By understanding the drivers of customer value (revenue, costs, acquisition costs), CLO can segment customers based on their current and potential lifetime value. This allows for prioritization of high-value customers in orchestration efforts.
- Optimize Resource Allocation: CLO can use the insights from this framework to allocate resources effectively across different customer segments and lifecycle stages, maximizing the overall return on investment.
- Measure the Impact of Orchestration: By tracking changes in customer value metrics over time, CLO can assess the effectiveness of different orchestration strategies and make data-driven adjustments to improve performance.
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