About me

With 20 years of tech experience in banking and FinTech, I lead the AI division at Backbase.

My passion lies in using technology to create innovative user experiences and build effective teams. This focus drives both shareholder value and, more importantly, elevated customer lifetime value.
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My Ikigai

My passion lies in empowering businesses and communities through technology.

This translates into a focus on creating:
ikigai1: enhanced user experiences

Enhanced user experiences

I believe in crafting technology that makes life easier and more enjoyable for everyone.
ikigai 2: founder and leader success

Founder and leader success

By supporting businesses with innovative solutions, I contribute to their growth and prosperity.
My expertise

Build robust, scalable and awesome experience

Understanding the Experience Economy:

I'm well-versed in the shift towards experiential value, where businesses differentiate through well-crafted experiences.

Optimizing Employee and Customer Journeys:

I focus on designing seamless experiences for both employees and customers, considering all interaction points (both digital and physical).

Leveraging Digital Technologies

My background in AI allows me to create innovative digital experiences that enhance user journeys and drive business success.

AI Experience: Powering Personalized Journeys

AI fuels my approach, enabling personalized experiences, smarter automation, and data-driven improvements